Snapchat New Campaign Lab

   Snapchat Announces a New Campaign Lab

Snapchat has launched a new Campaign Lab for its users to get a better experience when running commercial experimental ads. 

This Campaign Lab feature can be viewed in the Snapchat Ads Manager, this feature is very useful for marketers who run split tests. As explained by Campaign Lab, includes options such as insights, actions, and learning paths to better understand where to start testing. So we can have a better strategic plan